Branding

Internalise brand elements. How can they transfer to the learning system?

Visual – How should it look?

Functional – What benefits are provided to users?

Experiential – How should users feel when they use the system?

Emotional – How should users feel about being associated with system (owning the brand)?

Rational – Will the system appeal to the logical side of the user?

Cultural – Is there a culture of learning this way?

Also incorporate stated organisational values?

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